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One of the most important things to understand about content engagement in marketing is that whether you realize it or not, you’re training your audience.
How do you bridge the gap between you and your audience?
Storytelling isn’t all about epic tales and comedic timing. We all live stories every day of our lives, from the mundane to the unexpected. People are drawn to stories because we can see ourselves in them.
Testimonial videos of satisfied customers’ testimonials can be spread far and wide and be reused, giving them a long shelf life. Everyone likes seeing reviews about products. This is your chance to give them a more professional version.
Broadcasting videos are one of the more pricier options on this list, but that’s because they’re so effective. They can reach a massive, captive audience. You can also target a particular audience by airing your broadcast commercial on the channels they most use at the times they are most likely to be watching. This is giving you a chance to reach a broader audience.
Your employees probably require some type of training to perform their job well. Whether it be how to use equipment, first aid, or information regarding your product, training and educational videos can help train new employees quickly. Not only can training videos be reused, making them cost-effective, but they also increase knowledge retention. This is a no- brainer. Another plus is that you are going to be providing visual learning for your employees, which has been proven more effective for most people.
A three-dimensional stereoscopic film (also known as three-dimensional film, 3D film or S3D film) is a motion picture that enhances the illusion of depth perception, hence adding a third dimension. The most common approach to the production of 3D films is derived from stereoscopic photography. In this approach, a regular motion picture camera system is used to record the images as seen from two perspectives (or computer-generated imagery generates the two perspectives in post-production), and special projection hardware or eye wear is used to limit the visibility of each image to the viewer's left or right eye only. 3D films are not limited to theatrical releases; television broadcasts and direct-to-video films have also incorporated similar methods, especially since the advent of 3D television and Blu-ray 3D.
Use visuals: photos and videos can help your audience connect even more with your product. If your audience sees someone who looks like them using your product, they will be more likely to think it’s for them.
Let emotions be your guide: a great starting point is how your audience feels now and how you want them to feel.
Keep it snappy: You’d be amazed how short a story can be. A few simple images can tell a whale of tale. A few well-selected words can carry a ton of narrative meaning. You don’t have to write a novel to tell a story.
Promo videos can be used to tell your customers about your products and services. Promotional videos should be eye catching to lead potential customers to watch them.
A video logo is a short 2D or 3D video clip featuring your logo. Video logos are commonly used as previews in business presentations and YouTube videos. It is an amazing way to separate your brand from the rest and bring your creative talents to the spotlight. This is a chance to individualize and brand your business.
